Brand Refresh
This isn't a rebrand. The name, the mark, the menu and the regulars already work. This refresh gives Nona Social a website, a feed and an inbox that match the bar people already love, so it gets picked first when Lake Nona goes out.
keep the good stuff
The problem
Everything that makes a great neighborhood bar is already here: scratch food, 13 drafts, a real cocktail list, trivia, bingo, every game and a 2AM last call. The brand just isn't saying it loud enough.
Ask around for the neighborhood bar and Nona Social should be the first answer. Right now the website, the feed and the lack of an email list don't back it up. People who haven't been in yet have nothing to go on.
Lake Nona has plenty of places to eat. When people want a night out with drinks, they still default to a restaurant because that's what they see online. Every one of those nights is a table Nona Social should have filled.
The approach
We keep what people already recognize and tighten everything around it into one system, so every screen and every post reads as Nona Social at a glance.
Color
Type
Voice
"Lake Nona has plenty of places to eat. Very few places to be social."
The strategy
Each level builds on the one before it. The website makes the case, social keeps Nona Social in front of people every week, and email turns a first visit into a regular.
Level 01Foundation
with updated branding
The website is where people decide between Nona Social and somewhere else. The new site leads with the vibe and answers the bar-night questions right away: what's on tonight, what's to drink and how late you're open.
Solves: first impressions. Someone deciding where to go tonight sees a bar worth choosing, not just another place to eat.
View the websiteLevel 02Top of mind
templates + structure
A feed that looks like one place and posts with a plan. Reusable templates make every post quick to produce, and a weekly structure means there's always a reason to come in this week.
Solves: staying in the conversation. When a group chat asks "where are we going?", Nona Social is the one they saw this week.
View the social templatesA sample week on the feed
Level 03Bring them back
templates + welcome series
Social media reaches people who follow you. Email reaches people who've already been in. The list starts on the website and the welcome series does the work of turning a first visit into a habit.
Solves: repeat visits. A new guest becomes a regular before they've had time to try the restaurant down the road.
View the email templatesHow it works together
Someone searches for a bar in Lake Nona or taps through from Instagram. The website shows a bar worth choosing and asks them to join the list.
A steady feed of drinks, game day and weekly events keeps Nona Social in front of them whenever they're making plans.
The welcome series gets them in the door with free fries, and monthly emails give them a reason to come back and bring friends.
More regulars means more reviews, more tags and more word of mouth. That's how you become the answer to "best bar in Lake Nona."
Rollout
Each level launches on its own, so there's something new to show every two weeks and nothing waits on everything else.
Lock the brand system, finish the site copy and photos, launch the new website with email signup turned on.
Deliver the template kit, the pillars and the weekly rhythm, then publish the first two weeks of posts with the team.
Connect the list, load the welcome series, test every email on real phones and send the first campaign.
What we'll track